Does a highly standardized international advertising campaign contribute to the enhancement of destination image? Evidence from Turkey
Autor: | Uner, M. Mithat, Karatepe, Osman M., Cavusgil, S. Tamer, Kucukergin, Kemal Gurkan |
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Zdroj: | Journal of Hospitality and Tourism Insights, 2022, Vol. 6, Issue 3, pp. 1169-1187. |
Databáze: | Emerald Insight |
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