Does a highly standardized international advertising campaign contribute to the enhancement of destination image? Evidence from Turkey

Autor:	Uner, M. Mithat, Karatepe, Osman M., Cavusgil, S. Tamer, Kucukergin, Kemal Gurkan
Zdroj:	Journal of Hospitality and Tourism Insights, 2022, Vol. 6, Issue 3, pp. 1169-1187.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JHTI-04-2022-0141 Zobrazit plný text záznamu