Nationalistic appeals and consumer boycotts in China, 1900-1949

Autor:	Yan, Tony, Hyman, Michael R.
Zdroj:	Journal of Historical Research in Marketing, 2020, Vol. 12, Issue 4, pp. 503-524.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JHRM-08-2019-0030 Zobrazit plný text záznamu