Autor:	Serra Folch, Carolina, Castellano, Cristina Martorell
Zdroj:	Journal of Historical Research in Marketing, 2024, Vol. 16, Issue 3, pp. 243-257.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JHRM-07-2023-0028 Zobrazit plný text záznamu