Towards an early history (1955-1975) of marketing research in India

Autor:	Parameswaran, Ravi, Parameswaran, Krishna
Zdroj:	Journal of Historical Research in Marketing, 2018, Vol. 10, Issue 3, pp. 331-354.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JHRM-06-2017-0036 Zobrazit plný text záznamu