The four eras of “marketing” in twentieth century India

Autor:	Tumbe, Chinmay, Ralli, Isha
Zdroj:	Journal of Historical Research in Marketing, 2018, Vol. 10, Issue 3, pp. 294-311.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JHRM-06-2017-0031 Zobrazit plný text záznamu