Brand attachment toward functional, symbolic and hedonic brands

Autor:	Ugalde, Cecilia, Vila-Lopez, Natalia, Kuster-Boluda, Ines
Zdroj:	Journal of Fashion Marketing and Management: An International Journal, 2022, Vol. 27, Issue 3, pp. 470-488.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JFMM-09-2021-0228 Zobrazit plný text záznamu