Brand attachment toward functional, symbolic and hedonic brands
Autor: | Ugalde, Cecilia, Vila-Lopez, Natalia, Kuster-Boluda, Ines |
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Zdroj: | Journal of Fashion Marketing and Management: An International Journal, 2022, Vol. 27, Issue 3, pp. 470-488. |
Databáze: | Emerald Insight |
Externí odkaz: |