The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

Autor:	Shetty, Khyati, Fitzsimmons, Jason R.
Zdroj:	Journal of Fashion Marketing and Management: An International Journal, 2021, Vol. 26, Issue 1, pp. 21-35.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JFMM-09-2020-0208 Zobrazit plný text záznamu