Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers
Autor: | (Yeeun) Huh, Jennifer, Kim, Naeun Lauren |
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Zdroj: | Journal of Fashion Marketing and Management: An International Journal, 2024, Vol. 28, Issue 6, pp. 1237-1255. |
Databáze: | Emerald Insight |
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