Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model

Autor:	Rūtelionė, Aušra, Bhutto, Muhammad Yaseen
Zdroj:	Journal of Fashion Marketing and Management: An International Journal, 2024, Vol. 28, Issue 5, pp. 1074-1092.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JFMM-06-2023-0161 Zobrazit plný text záznamu