User engagement in social media – an explorative study of Swedish fashion brands

Autor:	Andrea Geissinger, Christofer Laurell
Zdroj:	Journal of Fashion Marketing and Management, 2016, Vol. 20, Issue 2, pp. 177-190.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JFMM-02-2015-0010 Zobrazit plný text záznamu