The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms

Autor:	Kala Kamdjoug, Jean Robert
Zdroj:	Journal of Enterprise Information Management, 2023, Vol. 36, Issue 5, pp. 1319-1348.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JEIM-09-2022-0329 Zobrazit plný text záznamu