Trust and reciprocity effect on electronic word-of-mouth in online review communities

Autor:	Gharib, Rebwar Kamal, Garcia-Perez, Alexeis, Dibb, Sally, Iskoujina, Zilia
Zdroj:	Journal of Enterprise Information Management, 2019, Vol. 33, Issue 1, pp. 120-138.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JEIM-03-2019-0079 Zobrazit plný text záznamu