Digital transformation of traditional marketing business model in new industry era

Autor:	Caliskan, Aylin, Özkan Özen, Yeşim Deniz, Ozturkoglu, Yucel
Zdroj:	Journal of Enterprise Information Management, 2020, Vol. 34, Issue 4, pp. 1252-1273.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JEIM-02-2020-0084 Zobrazit plný text záznamu