Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison
| Autor: | Liu, Yingwei, Wang, Tao, Zhou, Ling, Nie, Chunyan |
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| Zdroj: | Journal of Contemporary Marketing Science, 2020, Vol. 3, Issue 1, pp. 57-80. |
| Databáze: | Emerald Insight |
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