Exploring the effects of brand risk management activities on brand security: a perspective from innovation stimulus as a moderator

Autor:	Hoang, Phi Dinh, Ta, Thi Dao, Bui, Hai-Yen Thi
Zdroj:	Journal of Contemporary Marketing Science, 2022, Vol. 5, Issue 3, pp. 266-290.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCMARS-10-2021-0034 Zobrazit plný text záznamu