The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry
| Autor: | Venciute, Dominyka, Kazukauskaite, Migle, Correia, Ricardo Fontes, Kuslys, Marius, Vaiciukynas, Evaldas |
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| Zdroj: | Journal of Contemporary Marketing Science, 2023, Vol. 6, Issue 1, pp. 22-45. |
| Databáze: | Emerald Insight |
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