Image congruence and visual object structure of anthropomorphic advertisement-eye movement research based on self-construct

Autor:	Li, Wei, Jiang, Yushi, Miao, Miao, Yan, Qing, He, Fan
Zdroj:	Journal of Contemporary Marketing Science, 2021, Vol. 4, Issue 2, pp. 260-279.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCMARS-07-2021-0027 Zobrazit plný text záznamu