The effect of pictures in online consumer reviews on product evaluation: a study based on positive reviews of attractiveness-relevant products
Autor: | Wu, Ruijuan, Hu, Yixiao, Li, Peiyu |
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Zdroj: | Journal of Contemporary Marketing Science, 2022, Vol. 5, Issue 2, pp. 158-175. |
Databáze: | Emerald Insight |
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