Investigating online shopping behavior of generation Z: an application of theory of consumption values

Autor:	Rana, S.M. Sohel, Azim, Sheikh Mohammad Fauzul, Arif, Arifur Rahman Khan, Sohel, Mohammed Sohel Islam, Priya, Farhana Newaz
Zdroj:	Journal of Contemporary Marketing Science, 2024, Vol. 7, Issue 1, pp. 17-37.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCMARS-03-2023-0005 Zobrazit plný text záznamu