Beyond private label panache: the effect of store image and perceived price on brand prestige

Autor:	Justin Beneke, Natalia Zimmerman
Zdroj:	Journal of Consumer Marketing, 2014, Vol. 31, Issue 4, pp. 301-311.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-12-2013-0801 Zobrazit plný text záznamu