Beyond personality: an emergence view of influential consumers
| Autor: | Satornino, Cinthia Beccacece, Andrews, Demetra, Perren, Rebeca, Brady, Michael K. |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 2019, Vol. 37, Issue 2, pp. 160-169. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|