Beyond personality: an emergence view of influential consumers
Autor: | Satornino, Cinthia Beccacece, Andrews, Demetra, Perren, Rebeca, Brady, Michael K. |
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Zdroj: | Journal of Consumer Marketing, 2019, Vol. 37, Issue 2, pp. 160-169. |
Databáze: | Emerald Insight |
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