A qualitative study exploring teenagers and their parents’ ethical judgments toward influencers as brand ambassadors
| Autor: | Feijoo, Beatriz, Sádaba, Charo, Zozaya-Durazo, Luisa, Vanwesenbeeck, Ini |
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| Zdroj: | Journal of Consumer Marketing, 2024, Vol. 41, Issue 7, pp. 751-764. |
| Databáze: | Emerald Insight |
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