Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
Autor: | Bennett, Delancy H.S., Matos, Geraldo, Anaza, Nwamaka A., Ruvalcaba, Cecilia, Hamilton, Mitchell |
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Zdroj: | Journal of Consumer Marketing, 2023, Vol. 40, Issue 3, pp. 261-272. |
Databáze: | Emerald Insight |
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