Face of CEO in corporate publicity affects viewer regard for the firm

Autor:	Dean, Dwane H.
Zdroj:	Journal of Consumer Marketing, 2019, Vol. 37, Issue 1, pp. 21-30.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-09-2018-2852 Zobrazit plný text záznamu