Celebrity CEOs’ credibility, image of their brands and consumer materialism

Autor:	Huaman-Ramirez, Richard, Merunka, Dwight
Zdroj:	Journal of Consumer Marketing, 2021, Vol. 38, Issue 6, pp. 638-651.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-08-2020-4026 Zobrazit plný text záznamu