Cynical consumer: how social cynicism impacts consumer attitude

Autor:	Indibara, Indirah, Varshney, Sanjeev
Zdroj:	Journal of Consumer Marketing, 2020, Vol. 38, Issue 1, pp. 78-90.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-07-2019-3305 Zobrazit plný text záznamu