Driving customer inspiration to foster loyalty: a study on showroomers

Autor:	Frasquet, Marta, Ieva, Marco
Zdroj:	Journal of Consumer Marketing, 2024, Vol. 41, Issue 5, pp. 583-595.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-06-2023-6121 Zobrazit plný text záznamu