Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising

Autor:	Cooper, Dylan A., Yalcin, Taylan, Nistor, Cristina, Macrini, Matthew, Pehlivan, Ekin
Zdroj:	Journal of Consumer Marketing, 2022, Vol. 40, Issue 2, pp. 235-247.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-04-2021-4577 Zobrazit plný text záznamu