Different women, different viewpoints: age, traits and women’s reaction to advertisements
| Autor: | Branchik, Blaine J., Ghosh Chowdhury, Tilottama, Sacco, Jennifer Schenk |
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| Zdroj: | Journal of Consumer Marketing, 2021, Vol. 38, Issue 6, pp. 614-625. |
| Databáze: | Emerald Insight |
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