Will a green color and nature images make consumers pay more for a green product?
| Autor: | Samaraweera, Manoshi, Sims, Jeanetta D., Homsey, Dini M. |
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| Zdroj: | Journal of Consumer Marketing, 2021, Vol. 38, Issue 3, pp. 305-312. |
| Databáze: | Emerald Insight |
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