Mobile and stationary eye tracking comparison – package design and in-store results

Autor: Pentus, Kristian, Ploom, Kerli, Mehine, Tanel, Koiv, Madli, Tempel, Age, Kuusik, Andres
Zdroj: Journal of Consumer Marketing, 2020, Vol. 37, Issue 3, pp. 259-269.
Databáze: Emerald Insight