Understanding the power of hope and empathy in healthcare marketing

Autor:	Kemp, Elyria, Bui, My, Krishen, Anjala, Homer, Pamela Miles, LaTour, Michael S.
Zdroj:	Journal of Consumer Marketing, 2017, Vol. 34, Issue 2, pp. 85-95.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-04-2016-1765 Zobrazit plný text záznamu