When time pressure counters the zero price effect
Autor: | Dinsmore, John Bowman, Wright, Scott A., Plotkina, Daria |
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Zdroj: | Journal of Consumer Marketing, 2021, Vol. 38, Issue 3, pp. 399-350. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Dinsmore, John Bowman, Wright, Scott A., Plotkina, Daria |
---|---|
Zdroj: | Journal of Consumer Marketing, 2021, Vol. 38, Issue 3, pp. 399-350. |
Databáze: | Emerald Insight |
Externí odkaz: |