When time pressure counters the zero price effect

Autor:	Dinsmore, John Bowman, Wright, Scott A., Plotkina, Daria
Zdroj:	Journal of Consumer Marketing, 2021, Vol. 38, Issue 3, pp. 399-350.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-03-2020-3722 Zobrazit plný text záznamu