Are attractive reviewers more persuasive? Examining the role of physical attractiveness in online reviews

Autor:	Ozanne, Marie, Liu, Stephanie Q., Mattila, Anna S.
Zdroj:	Journal of Consumer Marketing, 2019, Vol. 36, Issue 6, pp. 728-739.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JCM-02-2017-2096 Zobrazit plný text záznamu