Do consumers dig it all? The interplay of digital and print formats in media
| Autor: | Krishen, Anjala S., Kachen, Sheen, Kraussman, Michael, Haniff, Zeenath |
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| Zdroj: | Journal of Consumer Marketing, 2016, Vol. 33, Issue 7, pp. 489-497. |
| Databáze: | Emerald Insight |
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