Customers becoming creators: how firms leverage technology and consumers for new value
| Autor: | Dal Zotto, Pierre, Colombero, Sylvain, Pigni, Federico, Haggège, Meyer |
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| Zdroj: | Journal of Business Strategy, 2018, Vol. 39, Issue 4, pp. 42-65. |
| Databáze: | Emerald Insight |
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