How good is the marketing method? Measuring the process and the outcomes
| Autor: | Pimenta da Gama, António |
|---|---|
| Zdroj: | Journal of Business Strategy, 2019, Vol. 41, Issue 6, pp. 57-67. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Pimenta da Gama, António |
|---|---|
| Zdroj: | Journal of Business Strategy, 2019, Vol. 41, Issue 6, pp. 57-67. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|