Farewell to the pricing manager: new ecosystem captains drive profits via pricing

Autor:	Hinterhuber, Andreas, Quancard, Bernard
Zdroj:	Journal of Business Strategy, 2019, Vol. 40, Issue 4, pp. 18-27.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBS-04-2019-0066 Zobrazit plný text záznamu