Is ownership of brands passe? A new model of temporary usage for durable goods

Autor:	Kerschbaumer, René Hubert, Foscht, Thomas, Eisingerich, Andreas B.
Zdroj:	Journal of Business Strategy, 2023, Vol. 45, Issue 5, pp. 305-313.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBS-02-2023-0032 Zobrazit plný text záznamu