Actor engagement: origin, evolution and trends

Autor:	Barrera Rodríguez, Ana María, Duque Oliva, Edison Jair, Vieira Salazar, Jaime Andrés
Zdroj:	Journal of Business & Industrial Marketing, 2022, Vol. 38, Issue 7, pp. 1479-1497.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-11-2021-0512 Zobrazit plný text záznamu