Actor engagement: origin, evolution and trends
Autor: | Barrera Rodríguez, Ana María, Duque Oliva, Edison Jair, Vieira Salazar, Jaime Andrés |
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Zdroj: | Journal of Business & Industrial Marketing, 2022, Vol. 38, Issue 7, pp. 1479-1497. |
Databáze: | Emerald Insight |
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