Combining goods and service-dominant logics in purchasing strategies

Autor:	Skjølsvik, Tale
Zdroj:	Journal of Business & Industrial Marketing, 2018, Vol. 33, Issue 8, pp. 1087-1099.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-09-2017-0220 Zobrazit plný text záznamu