Demystifying customer engagement in B2B markets

Autor:	Srivastava, Mukta, Sivaramakrishnan, Sreeram, Pandey, Neeraj
Zdroj:	Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 11, pp. 2364-2385.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-08-2023-0481 Zobrazit plný text záznamu