Negative emotions and marketing retrenchment during crisis: attribution effects through crisis severity and strategic orientations

Autor:	Miocevic, Dario
Zdroj:	Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 11, pp. 2464-2477.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-08-2023-0459 Zobrazit plný text záznamu