The fringe or national brand manufacturer? An analysis of private label sourcing strategy

Autor:	Li, Xue
Zdroj:	Journal of Business & Industrial Marketing, 2021, Vol. 37, Issue 4, pp. 810-822.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-08-2020-0401 Zobrazit plný text záznamu