Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types

Autor:	Ojansivu, Ilkka Tapani
Zdroj:	Journal of Business & Industrial Marketing, 2023, Vol. 39, Issue 3, pp. 507-520.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-07-2022-0331 Zobrazit plný text záznamu