Manufacturer's sales format selection and information sharing strategy of platform with a private brand
| Autor: | Liu, Peng, Zhang, Rong, Wang, Ya, Yang, Hailong, Liu, Bin |
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| Zdroj: | Journal of Business & Industrial Marketing, 2023, Vol. 39, Issue 2, pp. 244-255. |
| Databáze: | Emerald Insight |
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