Segmenting the customers of system delivery projects based on data heterogeneity

Autor:	Haverila, Matti, Haverila, Kai Christian, McLaughlin, Caitlin
Zdroj:	Journal of Business & Industrial Marketing, 2023, Vol. 39, Issue 5, pp. 902-918.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-06-2022-0257 Zobrazit plný text záznamu