Relational key account management: insights from the Middle Eastern context

Autor:	Badawi, Nada Saleh, Battor, Moustafa, Badghish, Saeed
Zdroj:	Journal of Business & Industrial Marketing, 2021, Vol. 37, Issue 2, pp. 353-365.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-06-2019-0301 Zobrazit plný text záznamu