Seeds of demand-side legitimacy: when do existing companies procure from B2B startups?
| Autor: | Batra, Safal, Gupta, Vishal K., Sharma, Sunil, Yadav, Rahul |
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| Zdroj: | Journal of Business & Industrial Marketing, 2022, Vol. 37, Issue 12, pp. 2432-2441. |
| Databáze: | Emerald Insight |
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